The history of advertising is built around great ad campaigns. While some are famous for their success and others are famous for their failures, one stands above the rest for me personally. I love my beer and Miller Lite is my go to drink when the festivities start. About thirty years ago Miller created a slogan for their signature beer which was simply "tastes great, less filling." Miller lite has had some fans that are notable such as John Madden among others and they always had an argument over weather it tastes great, or is it less filling. So Miller naturally said it was both which did wonders for the brand and the company behind it. I was excited in 2008 when Miller decided to pull possibly their greatest ad campaign out of retirement and start using it again.
I did some research and found that Miller Lite put together one of the most remembered slogans for the industry which has never truly died but has been revived all the same according to adage.com. The slogan was last used in 1991 in its first campaign, but with competition rising is other fields of alcohol sales I'm excited to see how Miller uses this campaign to its advantage. It's great to see one of my favorite ad campaigns come back to life so I can follow it first hand.
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